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AI, AI, AI: Ads, oversight and the age of the algorithm

USA Real Estate News-Inman - Mon, 2025-07-28 04:00
From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes.

Many buyers think home prices will only rise. Is that a safe bet?

USA Real Estate News-Inman - Mon, 2025-07-28 04:00
A new survey of thousands of U.S. consumers by Inman and Dig Insights suggests that many homebuyers are spurred to enter an unaffordable market by the assumption that things can only get worse.

Keller Williams CEO: Private listings should be a ‘local decision’

USA Real Estate News-Inman - Mon, 2025-07-28 03:45
Chris Czarnecki also spoke with Inman about guiding agents through a tough market and the heartwarming ways he saw them pitch in to help Texas flood victims

5-second rule: What a homepage needs to make visitors stay

USA Real Estate News-Inman - Mon, 2025-07-28 03:00
Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture.

Stage yourself to sell: Your personal brand toolkit

USA Real Estate News-Inman - Mon, 2025-07-28 03:00
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you.

Can a $1 price tag get your lagging listing off the books? The Download

USA Real Estate News-Inman - Mon, 2025-07-28 03:00
As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers.
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