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Prompts, portals and policy moves: Inman’s Top 5

USA Real Estate News-Inman - Fri, 2025-12-19 12:28
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Los Angeles broker, CEO and SoCal luxury icon John Aaroe dies

USA Real Estate News-Inman - Fri, 2025-12-19 11:58
Aaroe, who founded John Aaroe & Associates and the John Aaroe Group, was known as a cherished mentor and guiding light to Southern California agents. He passed away at the age of 73 on Tuesday.

A leader with a servant’s heart: Remembering John Aaroe

USA Real Estate News-Inman - Fri, 2025-12-19 11:54
Brad Inman remembers Beverly Hills real estate leader John Aaroe, his personal friend and professional confidant, who died this week.

‘The REAL AI Guide’ Added to Realtor® Store as Agents Seek Practical Uses for Artificial Intelligence

USA Real Estate News-RISMedia - Fri, 2025-12-19 11:33

The REAL AI Guide for Real Estate Agents, a book focused on practical applications of artificial intelligence in real estate, is now featured in the Realtor® Store, the official bookstore of the National Association of Realtors® (NAR). The title has remained a top-selling real estate sales book on Amazon since its release in early October,…

The post ‘The REAL AI Guide’ Added to Realtor® Store as Agents Seek Practical Uses for Artificial Intelligence appeared first on RISMedia.

Home sales ticked up in November, but inventory is ‘beginning to stall’

USA Real Estate News-Inman - Fri, 2025-12-19 11:04
Existing home sales were up 0.5 percent month over month in November. But NAR's Lawrence Yun also said "homeowners are in no rush to list their properties."

Google just entered real estate, but the real shift isn’t about listings

USA Real Estate News-Inman - Fri, 2025-12-19 04:00
The next era of real estate won't be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply.

Don’t sleep on Google: 7 steps to get more 2026 recommendations

USA Real Estate News-Inman - Fri, 2025-12-19 04:00
Google remains the place consumers verify credibility, research agents and confirm trust before making contact for the first time, Jimmy Burgess writes.
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