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Zillow ditches outdated decor with Showcase virtual staging

USA Real Estate News-Inman - Wed, 2025-09-10 05:00
Homebuyers browsing Zillow Showcase listings can now virtually stage homes, removing and rearranging decor and trying out several preset design styles. The feature is powered by Virtual Staging AI, a company Zillow acquired in 2024.

This CMO wants to make Keller Williams the Nike of real estate

USA Real Estate News-Inman - Wed, 2025-09-10 03:23
In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that's timeless yet timely, and her plans to push the Texas-based franchisor's marketing to the next level.

Mindset shift: Real estate clients don’t need you anymore

USA Real Estate News-Inman - Wed, 2025-09-10 03:11
Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can't, Josh Ries writes.
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